YouTube ads and their types

It was fifteen years ago that YouTube came into existence. It still is one of the most used online platforms amongst all other search engines. Running behind Google it is the second largest search engine in the world. It was in the year 2007 that YouTube first opened its doors to advertisers. But now at present the amount of advertisements we come across before, during or in the middle of YouTube video has increased at least ten fold. When you switch on to YouTube to watch a 2 to 3 minutes video and you're made to watch these display ads it really seems Iike a battle. But then that's the reality of online marketing today. However, let's just get into the details of the 5 different types of YouTube ads that the advertisers may use to bring a change to their businesses.

1. Skippable In-Stream Video Ads

Skippable instream video ads are displayed either before a video or during the video. For the first five seconds you have to watch them and only then can you skip the advertisement. The minimum length of a video should be 12 seconds and it cannot be more than 3 minutes so marketers must focus on keeping it under 3 minutes. The advancement of skippable in stream video ads is that you get charged only if someone watches at least 3 seconds of the advertisement, the entire ad or if they click on it.

2. Non-Skippable In-Stream Video Ads

Like skippable instream videos these advertisements too can be displayed either before or during the video. The only difference is that these ads don't give you the option to skip. The non-skippable ad is best when your brand really needs to raise awareness and doesn’t want to risk getting hundreds and thousands of ad skips. The way you are charged for these ads is a bit different. Advertisers pay per impression for these advertisement.

3. Bumper Ads

Bumper Ads are six second long videos that are played right before an actual video. And also you cannot skip bumper advertisements. If you got a simple message that you want to put across this ad is the best suitable. Again, these ads are a great spot for any awareness efforts like promoting an event, or driving brand reach and frequency. If a 6-second spot seems too short to make a lasting impact, Google analyzed 300 bumper ads and found that 90% created a big lift in ad recall. 

4. Discovery Ads

Discovery Ads are not like the ones mentioned above. It is different from them. They are in fact similar to Google search ads. They appear among results in an organic way. Because of these ad audience views YouTube as a search engine. Discovery ads are composed of a thumbnail image and three lines of text. What’s also interesting is that these ads can show on the search results page, video watch page, and YouTube homepage which gives them quite a bit of visibility. 

5. Non-video Ads

For brands and companies that want to save on spending there are non video ads that YouTube has in store. First, you can choose to serve a display ad on the right hand side of results while a video is playing. This ad features an image, some text to the right of the image, and a button to click to your website. Also, can serve a banner ad overlay that pops up during a video from a channel that’s decided to monetize. These non-video ads charge money on a cost-per-click basis.