In today's marketing world your website plays a vital role and acts as a more powerful tool than any other. It helps your business 24*7 and hence you can call it your salesman. But because the digital techniques and strategies are changing rapidly, the updated trend can make your website seem outdated and old. In such cases a redesign might be what you exactly need. But you may not always have enough money to invest in updating it. To help you from this expensive expenses, we've put together this list to improve your website.
1. Optimize Your Page Speed
The most frustrating thing for a visitor on your website is to wait for a page too load longer than usual. Because customers nowadays are all mobile users hence they go through different contents at different times on different platforms. While browsing anything on mobile phones or laptop visitors expect a faster response or result for the content that they want.
2. Use White Space
There are clients, customers or visitors complaining that there is too much white space while searching for a content. This white space could be used for advertising contents. But having white space gains you more user attention. More white space makes your website design feel more fresh, open, and modern.
3. Use Attractive Calls to Action
Your customers are already accustomed to following visual cues to determine which content is important to them. Calls to actions (CTAs) that are clearly marked with an action word enable your website users to more easily navigate your site and get exactly what they want in the location they expect to find it.
4. Use Images
The audiences and visitors today are more judgemental. They judge a company website even before deciding whether to go on browsing the site further. The pictures that's more interesting attract visitors easily.
5. Including Well-designed Written Headings
Your contents as well as posts should be directed towards what the customers may be looking for. You should include keywords in your title for it to be more catchy. It is only through these right contents that right customers will find their way out to you.