With the modernisation of the world has come the evolution of modern technologies. Small and medium business industries are doing their best they can to cope up, to survive in the business world. Some businesses are either changing their business models to an online one, or replacing existing marketing efforts with digital marketing strategies – in an attempt to receive a growth of customer attention and focus.
The process of achieving target audience online is what actually makes a difference between a thriving business company and a failed one. Tons of traffic alone doesn't lead to the success of a particular brand. They would not mean anything unless they convert to leads or sales. Digital Marketing tools and techniques provide business owners the best chances for competition, survival and even business growth.
The following reasons will explain you why the use of digital marketing is an effective marketing channel that can help you grow your business.
Digital Marketing Levels the Online Playing Field
Gone are the days when business owners believed the notion that Digital Marketing is only for the multinational companies and large corporations that have the sufficient resources such as capital required to carry on an online marketing campaign. Digital Marketing
actually equalized the business field, providing small and medium business industries the chance to compete against the each other and attract their share of targeted traffic. With digital marketing, small companies now have the resources to perform sales and marketing processes that were previously available only to large corporations. Without a call center, small businesses can engage effectively with multiple customers, even to customers from any parts of the world even if they don’t have physical stores or branches in these locations.
More Cost-Effective than Traditional Marketing
Small businesses do not have much resources and even capitalization. This is why Digital Marketing provides them with a better and much more cost-effective marketing channel that deliver great results. Gartner’s Digital Marketing Spend Report highlighted that up to 40% of respondents claimed getting considerable savings by using digital marketing methods of promotion for their products and services.
Businesses marketing products and services online measure success by the percentage rate of incoming traffic gets converted into leads, subscribers or sales, depending on the intended purposes of your website. Without conversion, all your traffic would mean nothing and all your marketing efforts will simply go to waste. That is why business owners are streamlining their digital marketing campaigns towards conversion
optimization, making it a top priority above everything else.
There are several tools and techniques that you can use for your digital marketing campaign such as Search Engine Optimization, social media marketing and email marketing. As seen from the chart below from HubSpot’s 2013 State of Inbound Marketing Report, these three that generate quick and effective communication and interaction with targeted audiences will deliver better-than-average results in terms of higher conversion rates.