This blog will help you become aware of everything that you need to know about on-page SEO as SEO is something you cannot let go of when it comes to digital marketing. So let's just start without wandering much on the edges.
What is On-Page SEO?
Another term for On-page SEO is On-site SEO. On-page SEO is the practice in which contents of web pages are optimized for users as well as search engines. Some of the common on-page SEO practices are optimizing contents, internal links, title tags, URLs etc. On-page SEO has the power to bring countless new visitors and customers to your website. On-page SEO is on-page optimization of various components of your website so that your website is ranked on search engines.
There are three main factors depending upon which Google's algorithm ranks your website. They are on page SEO, off-page SEO and technical SEO. Now that we told you what on page SEO is let us quickly brief you on what is off page and technical SEO. Off-page SEO refers to social sharing, external linking and more. Whereas technical SEO refers to all the search engine optimization elements not included in on-page and off-page practices.
Importance of On-page SEO
It is because of on-page SEO that Google knows all about your website and how you provide value to your clients. It helps in optimizing your site for both search engine bots as well as for human eyes. Just getting your website created is not and never enough. You must optimize it in order for you to be found by other search engines. Only through this can you rank higher in the search results and attract more and more customers.
Some of the on-page SEO elements are:
1. High Quality Page Content - it is what you call heart of on page SEO. It tells your visitors as well as readers and search engines about your website as well as business. You can create high quality contents when you choose and use keywords and topics that are of high quality as well as relevant. You can conduct keyword research by searching terms on Google that are used by your competitors and other websites.
2. Page Titles
The title tag that your website page bears is very important for on-page SEO. With the titles being sharp and attractive your visitors will know what they are to find on your web page. While developing page titles keep it under 70 characters in order for your title to not be cut off of search results. Make it as relevant as possible and avoid using all caps.
3. Internal Linking
Internal linking is the process of hyperlinking to other helpful pages on your website. With internal linking the visitors on your website are sent to other pages thus spending extra time on your website which will tell Google that your site is valuable as well as helpful.
4. Mobile Responsiveness
Mobile responsiveness matters. It's critical to choose a website hosting service, site design and theme, and content layout that's readable and navigable on mobile devices. If you're not sure about your own site's mobile readiness, use Google's Mobile-Friendly Test tool.
5. Site Speed
Doesn't matter on mobile or on desktop your site must be able to load quickly. The speed of your page counts big time when it comes to on-page SEO. Google cares about user experience first and foremost. If your site loads slowly or haphazardly, it's likely your visitors aren't going to stick around — and Google knows that. Moreover, site speed can impact conversions and ROI.
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