Email marketing is important because creating a strong email marketing strategy helps you to connect and reach your target audience in a more personalized way and gives your sale a boost at an affordable budget.

Let's dig deeper into the importance of email marketing in digital marketing and how it may help your business or brand.

1. Stay In Touch With Audience

With the email marketing strategy you get the opportunity to keep your customers informed. These emails are checked by the consumers depending on their convenience. But these timely mails make them feel that you're thinking about them. This will boost your engagement with your customers.

2. Easy to Measure

With email marketing tools you get the opportunity to track down the effects after you have sent out your email campaign. You can track delivery rate, bounce rates, unsubscribe rates, and many more. With real time tracking you get a better understanding of how your email campaigns are working. Know your customers and provide them with what they value.

3. It's Affordable

In less than a penny you can reach a huge section of consumers through email marketing, hence it is affordable. Each conversion costs very low when it comes to email marketing. All it takes is writing, drafting, scheduling, sending etc therefore it will be a wise idea to hire someone to manage all of these.

4. Increased Brand Awareness

Social Media alone isn't helpful for brand awareness. There are other platforms too contributing to it equally. You must try some email marketing that would let your customers know about your activeness. Too many times companies try to sell, sell, sell their products via email marketing, and completely ignore the brand awareness factor. By doing so, they’re also prohibiting the ultimate possibility of building customer trust and adding a sense of personality to their brand.

5. Everyone Uses Email

According to some survey 91% of consumers use email on a regular basis. The number alone should be enough to make you use email marketing services as an important tool. Email brings you an incredible opportunity to reach customers.  A good email marketing strategy is to encourage customers to share offers as much as possible.