Dos & Don’ts of Search Engine Marketing

Dos & Don’ts of Search Engine Marketing

If you've transformed your business into digital form then you'd be wanting your business to do well, and for that it is a good idea to optimize your site on a regular basis to make sure it's got a good position in the web's top search engines. To maintain your Google ranking you have to keep a check on the new changes in the search engine industry.

To know more about search engine marketing read on about the latest developments in the search engine industry. These are some of the dos and don'ts that you might use to optimize your website to make sure that your website ranks higher in all the major search engine results.

The Dos And Don'ts

These are some of the best things you can do and nor do to ensure your website has a high ranking.

1. Do incorporate keywords that are relevant to your page. In simple words, the keywords that you use in your content must relate to the title of your page. Search engine checks for consistency, therefore you must use keywords that are relevant.

2. Make your Metadata description representative of your page content. It is important to include keywords because they appear in bold and grab the attention of potential visitors.

3. Don't put all the relevant keywords on one single page. Thus, make sure to use specific, relevant keywords, on each of the individual pages. This will help your own pages preventing it from competing against each other and it will not create any confusion among the visitors of your website as it will be clear which page is about what.

4. You must include the keywords in your website naturally which means that you should not engage in keyword stuffing or unnatural phrasing. If the content of the page does not make sense to you then it is likely that your customers or the visitors to your website will feel the same way.

5. Have other websites linking to your website but don't link back to them. You should know that Google does not like link exchanges. Google wants to see that your websites earn links.

6. You must make your social media presence felt. Have your profiles updated, and keep posting relevant contents that will keep the clients interested. Social media is a powerful business tool when used wisely. Thus you must keep posting relevant contents.

7. It is very important to review the feedbacks and comments even if it's negative. You must not ignore negative reviews. You must respond to each and every comment be it negative or positive. This shows how you handle both satisfied and unsatisfied customers.

These are some of the dos and don'ts that are a useful list of guidelines for SEO reviews.