In the world of speed and fast technology adapting new technology as important as survival of a business. Yes it's true, the last one decade has shown the results of digitization and it's effects towards business. Not only businesses political sustainability is also aligned with digital marketing for example in 2014 BJP won the central elections in India and the major role has been credited to Digital Marketing.
The reasons behind leaving traditional advertisement and adapt digital advertisement is because of the smartphone revolution, where everybody connected through Internet but not with the magazine, papers weekly and direct communication sources. So the biggest business secret of any company is to mould their process as per the current situation and digital marketing and digitization is the new source to develop businesses in a new way.
Digital Marketing A New Source:
Target your customers directly, no more delays no more extra efforts, just place your ad online as per your statistics put an ad based on type of individuals your targeting like their Age, Sex, occupation, place etc. Based on these measurements you can place an advertisement directly and get back leads as per your desire.
Target All Your Customers Directly:
In the traditional ads like Television advertisements if you place an Ad many individuals will look into it, they might feel it's irrelevant to them but whereas if you go along with digital advertisement you can directly reach your target customers by placing advertisement as per their age, gender place and their profession etc. In this way you can get accurate leads and 100% quality customers will come and join you to avail your business services.
Versatility in advertisement i.e Flexibility:
There are many platforms in the online like Facebook, Twitter, Instagram etc. You cannot limit your advertisement to one particular channel you can flexibily place digital advertisement wherever you want. Where as the traditional advertisement doesn't provide you this route.
Reach Everywhere Through Digital Ads:
If you place a TV ad whoever sits in front of tv they only can watch that ad, whereas if you place a digital ad many people can see it through Smartphone, laptops and various sources through social media platforms. That is why digitization is at its best to provide maximum results.
Everything is Online Now A Days:
The smartphone is termed as Center of Universe, you might feel it's a joke but in business terms yes Smartphone is the source to grab attention and bring customers. 99% of digital advertisements are reaching customers through smartphones and that is why Smartphone is the source bring customers to the business and everything and anything can order through a smartphone.
Cheaper and Faster:
Digital advertisement has an edge over traditional advertisement in bringing up leads to the organisation at the least cost. Whereas traditional advertisement is costlier and Placement of advertisement is time taking process.
As per the adverse effects of digital marketing, digital advertising is making a great deal to the business world. It is much easier than traditional advertisements and bringing great results to the organisation growth. So adapting digitisation is easy for an organisation to grow much faster and achieve great results.