One thing that helps in driving traffic to website is its dynamic design.
Strategies are changing continuously based on each client’s focus and industry, preventing proverbial cookie-cutter practices.
This is especially true when approaching keyword research.
There are many keyword research tools available, and each requires a unique creative focus to produce the best search opportunities.
Here, you’ll find nine Keyword Planner research tips that can help you target more profitable terms in organic and paid campaigns.
Choose Low Volume, High-Reward Keywords
First and foremost, you want to know which products, services, and keywords deliver the most profit. With this information, you can create a list of seed keywords to launch your first plan of attack. Generally, you should focus on quality over quantity, which typically equates to low volume over high volume. Supppse the client is an environmental consulting company, so getting someone to convert an organic piece of content for an “SWPPP Plan” could yield that company thousands of dollars in one sale.
Sort Keywords By Intent
Next, compile a list of keywords for each campaign and sort by intent. Unfortunately, Google’s Keyword Planner doesn’t provide any filters for intent, such as commercial, informative, or navigational intent. X wereHowever, we can glean commercial intent from other keyword phrases by filtering keywords by Top of Page Bid in ascending or descending order.e 5th, just e 7days
Take Keyword Ideas From Competitors
While several competitive research tools are available, including Ahrefs, Semrush, Majestic, etc., you can conduct competitive keyword research right in Google’s Keyword Planner.
In fact, right when you log onto Keyword Planner, they offer options to search for keywords using a seed keyword or a competitor website.
Skyscraper Content Using Page-Specific Keywords
You may notice that Google Keywords Planner provides a keyword overview of your competitor’s website and page-specific content in the image above.
If you were searching for topics and keywords for top or mid-funnel content that drives traffic to your website, you could use any of your favorite competitor research tools to see which pages are driving traffic to a website.
Of course, you could also manually input any webpage that your competitor outranks you for and discover other keyword ideas and variations.
For example, using Semrush, I found that this article on alternative search engines pulls in the highest annual traffic for Search Engine Journal.