When you finally make up your mind about being ready to introduce your marketing into a digital world it becomes important for you to have a search engine optimization strategy (SEO) alongside your content strategy. These SEO tools would make your contents as optimized as possible. Using the best SEO tools you can improve the discoverability of your website. Use of SEO services can be expensive but to save you all the expenses there are many free SEO tools that act as powerfully as any other paid SEO tools. Let me thus introduce you to the 10 best free SEO tools.
1. Google Search Console
Google Search Console (GSC) was known as Google Webmasters previously. It helps you to understand how Google crawls and indexes your website. It helps you diagnose technical errors on your website if any. It will also make you understand which Keywords are helping you in your ranking which also is known as SEO ranking.
Ubersuggest is a free SEO tool using which you can generate new keywords as well as content ideas. With this tool you can have a high level overview of the keyword you are in search of.
3. Reddit Keyword Research Tool
It is one of the most underrated free SEO tool used for keywords research. The tool has a massive and a diverse audience. Given its popularity you can gauge the popularity of a topic and also determine the context in which they are used.
4. Bing Webmaster Tools
It often is overlooked by many companies going for online marketing. It helps you analyze your website as well as search analytics. It provides useful keyword research, reporting and can also crawl your website to track down issues with your site.
5. Ahrefs: SEO Keyword Tool
It is an SEO software suite which contains within it tools for link building, keywords research, competitor analysis as well as rank tracking and site audits. To get your Google rankings higher you can always go for this tool.
6. Answer The Public
"AnswerThePublic enables us to get a deeper level of understanding of how people search around topics - revealing questions and queries which you wouldn’t necessarily think of off the top of your head. It’s also super easy to use and digestible."
It is a free SEO tool that makes use of Google Autocomplete to generate relevant long tail keywords for any topic you are researching for.
It is a free SEO audit tool that performs a detailed SEO analysis and provides recommendations regarding what steps you could take to improve your presence in the online mode which will ultimately help you rank better in Search Engine Results.
9. SEM Rush
It has a free version of its robust tool. It helps you in link building as well as with keywords research. It also assists you with content optimizations, rank tracking,on-page SEO audits and much more. It provides you an in-depth look at your backlink profile. It helps you know where you can gain more visibility online.
10. Google Analytics
How would you get to know if your SEO strategies are even working? You need to analyze your site’s findability to see where your traffic is coming from. With Google Analytics you'll be able to see how users interact with your website. You'll also get to know how many people are visiting your website.
We know SEO plays a vital role in the content marketing process, but what cannot be denied is that it works the best when combined with other marketing strategies like social media marketing. You'll get the most benefit when you use both social media strategies together with SEO.